PJ Library Omaha Shines Bright with Hanuk-kits

This December PJ Library Omaha, a program of the Jewish Federation of Omaha, is working with local Jewish families to distribute 75 Hanuk-kits to public schools across the Omaha Metro. The Hanuk-kits program was implemented in 2023 and was the idea of Heidi Heilbrunn Needleman, PJ Library Coordinator and Assistant Director of Engagement and Education for the Jewish Federation of Omaha.

Heidi developed the kit as a way for her son to feel included in his school’s celebration of winter holidays.

“I created the Hanuk-kit when my son and his friends transitioned from the Pennie Z. Davis Early Learning Center to public school. I wanted them to feel included when so much of the focus is on Santa, elves, and Christmas trees. As a parent, I wasn’t sure how to approach this—and I realized that if I felt that way, other parents probably did too,” Heilbrunn Needleman said.

“So, in my role as coordinator for PJ Library Omaha, I decided to put together a ready-to-use kit for Jewish children who attend public school. I wanted the kits to provide free educational resources for public school teachers to use when talking to their classrooms about Hanukkah. All resources in the kit are for the schools to keep. I also wanted to ensure that classrooms had access to books that reflect Jewish children and their families.”

Utilizing existing resources from PJ Library, Heilbrunn Needleman started making kits geared towards K-3rd graders. The kits included Informational handouts, games, books and ideas on how to incorporate Jewish traditions and heritage alongside school Christmas celebrations.

After the initial batch of 50 kits were assembled, they were distributed to the families who had signed up. Families received their Hanuk-kit, which they would then donate to their child’s teacher or school library.

A parent script was also included as a part of the kit. The script was designed to assist parents who might choose to give a presentation on Hanukkah to their child’s classroom.

“The first year we distributed 50 kits, the second year 65, and this year we have 75 available,” Heilbrunn Needleman said. “So far, our Hanuk-kits have ended up in over 31 different schools in seven school districts in the Omaha area plus one in Iowa.”

Each season the kits are updated with any new resources available. This year’s kit included a teacher sign-up for a seasonal email that will include a listing of upcoming Jewish holiday dates and brief explanations.

“The goal is to assist schools in avoiding significant Jewish holidays when scheduling tests or events,” Heilbrunn Needleman said.

Tammy Lewis, a first-grade teacher at Rockbrook Elementary has implemented the kit into her Social Studies curriculum. She said the activities, game, and book were all helpful resources that her students enjoyed.

“Every fall we have a unit on cultural traditions. The Hanuk-kit really helped my students understand the traditions of Hanukkah,” she said. “The students were actively engaged. I feel like they learned much more using the kit than they would have by just discussing the traditions,” Lewis said.

Anne Miller, a kindergarten teacher at Rockbrook Elementary, enjoyed having a variety of age-appropriate activities to teach her students about the traditions of Hanukkah.

“The kids loved it and learned a lot. Kindergarten used the book “Little Red Ruthie,” played Dreidel, made Menorahs out of paper, and played “Spot the 8 Differences”. We used the website listed in the kit to explore additional activities to do both at school and at home. I also passed the website along to our district WE-SIDE’s Core Committee. The committee is responsible for sharing educational tools to build a stronger, more inclusive community with a focus on creating a belonging for all in Westside,” Miller said.

Parents have also been appreciative of the Hanuk-kits and the Jewish learning they foster within the broader community. Abby Haber, parent of a second-grade student, has participated in the Hanuk-kit program since its first year.

“We chose to participate because we want to provide teachers with resources they may not have when it comes to learning and teaching about holidays,” Haber said. “Our daughter loves bringing the kit to her teacher and sharing about Jewish holidays. She is usually the only Jewish student in her class. She is curious about other religions and loves to share about our religion in return.”

As the third year of the program is underway, Heilbrunn Needleman feels proud of what she’s accomplished. She has shared the Hanuk-kit idea and templates with other PJ Library communities across North America and one in Australia. She looks forward to growing the program even more and spreading the light of Hanukkah one kit at a time.

PJ Library is a national program created by the Harold Grinspoon Foundation. It helps families connect with Jewish values, culture, and traditions by distributing free Jewish-themed children’s books and resources. The program is implemented locally through partnerships with organizations like Jewish Federations and Jewish Community Centers.

PJ Library Omaha is offered through the Jewish Federation of Omaha. It is generously sponsored by The Chesed Fund, the Foundation IMPACT Grant, the Morton A Richards Youth Program Fund, Special Donor Advised Fund, Shirley and Leonard Goldstein Supporting Foundation and the Anything Grant supported by the Staenberg Family Foundation and the Kiewit Companies Foundation. All families raising Jewish children are eligible to receive PJ Library books and participate in local PJ Library programming. The eligible age range for children is birth to 9 years.

Please contact Heidi Heilbrunn Needleman at hheilbrunn@jewish omaha.org if you would like to learn more.

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JFO Update from Mike Siegel

Twenty years ago, the JFO Board of Directors had the foresight to begin purchasing the six houses located north of our campus along 132nd Street. Given the fact that we are surrounded by residential neighborhoods, there is little room for growth, so acquiring these parcels was a strategic priority. Recently, the Board purchased the last two homes, enabling us to begin the planning process for use of the land.

In December of 2022, Michael Miller agreed to chair the 132nd Street task force. This committee was given the responsibility of determining the best use of the property for our campus and Jewish community. Michael engaged a dozen community members to participate on the task force and help determine how the land can best serve our community’s needs. At the first meeting, the committee agreed that the recommendation on the use of the land would not be based solely on economics, but truly based on what our community might look like in the future.

To date, the committee has met multiple times to review our campus guiding plan, our 2017 demographic report, the 2021 housing affordability study, and other relevant reports. While the committee has identified various needs in our community, it is time to request your input. There will be a couple of opportunities to provide your ideas so the committee can make a fully informed recommendation to the JFO Board.

All suggestions are welcomed, but the committee asks that when submitting your thoughts, please keep in mind that we are working to develop a strategy that will have the greatest impact on our general Jewish community. Please also keep in mind that suggestions do not necessarily need to be based on economics.

If you wish to submit an idea, you can do so by e-mailing 132TaskForce@jewishomaha.org. In addition, we will be scheduling a town hall meeting for our community in the coming months to share the results of the input-gathering process. Please watch JFO communications for further details on that upcoming meeting. In the meantime, if you have any questions, please feel free to reach out to Michael Miller at mwm@colliers.com.

Shabbat Shalom,

Mike Siegel
JFO Co-President

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Update from Phil Malcom

It was 4:45pm on a Tuesday, and I needed to bolt out the door. As I finished up my shift as the Campus and Events Assistant at the Federation, I knew I needed to get to 156th and Dodge by 5:00 to begin my first tutoring session of the night. I had sessions stacked up one on top of the other all across West Omaha until 9:30pm, at which point I’d make my way back to Dundee, meet up with Laura for a drink at the Dundee Dell, and collapse into bed in our little apartment. On Wednesday I did the same thing, but swap out tutoring, and replace it with waiting tables at the Outback Steakhouse on 132nd and Center. At the Dell, Laura and I would swap horror stories of grumpy customers as we looked at each other, bleary-eyed, over our nachos. (She worked a second job at the end of her teaching day as well.) It was 2012, and we were in our 20s, early in our careers, and working hard to cobble together a life. Sometimes we look back on those days with a bit of nostalgia for the feeling of hustling and of being “Malcoms united” (the nightly toast). What I also remember is that of those three jobs, what I wanted most was to spend time working at the JFO, even though it wasn’t my highest paying gig. And when the opportunity arose to take on more responsibility, I jumped at it.

There’s a “stickiness” to this place, something that keeps people coming back. Each year we celebrate people who have worked at the JFO for 5, 10, 15, 20, or more years. Each year I’m amazed at how many people have been here for more than 20 years, people who have spent their entire careers serving the community. What is it that keeps us all coming back? I posed a similar question to our leadership team this week, and they told me things like, “the sense of camaraderie on our team,” “the purpose behind our work,” “the support of our community.” These are things I often hear when I talk to people about their work at the Federation.

I heard similar things from Vanessa Gifford, a Graphic Designer on our Marketing team, in a recent conversation. She and I have bonded over the last year as we are both new parents of twins. When Vanessa discovered that she was pregnant with Nora and Isla, she had a choice to make: she knew that she didn’t plan to come back to work full time, but she also knew there were plenty of opportunities to work remotely for other companies or as a freelancer in graphic design. Instead, she decided to stay at the Federation for three days a week. When I asked her about that choice, she told me right away that she wanted to stay connected to her team and her work at the JFO. She loves feeling a part of something bigger than herself. She loves the variety of programming we do across our campus. And she loves the dynamic of her team, one that consistently does amazing work without taking themselves too seriously. Like Vanessa, hundreds of dedicated people think of this place as home.

Erin Leutzinger was five years into an appointment at Madonna when she got the call from Shelley Cash telling her that she needed a new Nurse Manager. Erin had worked at the Rose Blumkin Jewish Home for 15 years previously before leaving for Madonna. Feeling comfortable and established in her role at the time, she said she wasn’t particularly interested. Then she went home and her husband, Craig, told her, “What are you talking about? You loved working at the Blumkin Home, and you talk about it all the time.” She’s been back with us for over a year, and she tells me the sense of family (both staff and residents) and the sense that we are all united in one purpose across this campus are the reasons she missed the Jewish Federation during her five years away and the reasons that brought her back.

Last week, our campus leadership team hosted an appreciation lunch for this dedicated crew. We grilled kosher hamburgers for everyone and celebrated the work we do, the community we serve, and the family we’ve become. Your Federation is filled with remarkably talented and committed people doing amazing things every day. I’ve visited other communities and can tell you that Omaha’s staff is the envy of many other organizations. If you get a chance in the coming weeks, thank one of the many professionals who make this organization run day in and day out. I know that you, like me, are tremendously proud of the work they do to grow and sustain a strong and vibrant Omaha Jewish community.

Thank you, and Shabbat Shalom,
Phillip Malcom
JFO COO

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